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Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs

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  • Peralta Quesada, Leda

Abstract

Tourism micro, small and medium-sized enterprises (MSMEs) recognize the importance of digital tools to attract tourists, showcase the company and sell products and services. However, they make basic use of these tools to communicate and promote the company, missing opportunities to improve their competitiveness, productivity and sustainability. This study analyses the state of the digital transformation of tourism MSMEs in the member States of the Central American Integration System (SICA), both their internal capacities and external conditions that affect their ability to innovate. The study follows a cross-cutting gender analysis and describes the innovation capacity of rural tourism companies.

Suggested Citation

  • Peralta Quesada, Leda, 2021. "Tourism in Central America and the Dominican Republic in the face of digital technologies: Challenges and opportunities for MSMEs," Sede Subregional de la CEPAL en México (Estudios e Investigaciones) 47071, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    • Handle: RePEc:ecr:col094:47071
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    File URL: http://repositorio.cepal.org/handle/11362/47071
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    1. Jung, Juan, 2021. "Mesoamérica digital 2025: propuesta para una agenda digital mesoamericana," Desarrollo Productivo 46999, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
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