The Impact of Mobile App Failures on Online and Offline Purchases
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- Iyer, Pramod & Davari, Arezoo & Mukherjee, Amaradri, 2018. "Investigating the effectiveness of retailersâ€™ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 235-243.
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ICT-2018-06-11 (Information & Communication Technologies)
- NEP-PAY-2018-06-11 (Payment Systems & Financial Technology)
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