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Designing your future business model: An activity system perspective

Author

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  • Zott, Christoph

    () (IESE Business School)

  • Amit, Raphael

    (The Wharton School, University of Pennsylvania)

Abstract

Building on the received literature, we conceptualize a firm's business model as a system of interdependent activities that transcends the focal firm and spans its boundaries. The activity system enables the firm to create value in concert with its partners but also to appropriate a share of the value created. Anchored on theoretical and empirical research, we suggest two sets of parameters that activity systems designers need to consider: design elements - content, structure and governance - that describe the architecture of an activity system; and design themes - novelty, lock-in, complementarities and efficiency - that describe the sources of the activity system's value creation.

Suggested Citation

  • Zott, Christoph & Amit, Raphael, 2009. "Designing your future business model: An activity system perspective," IESE Research Papers D/781, IESE Business School.
  • Handle: RePEc:ebg:iesewp:d-0781
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    File URL: http://www.iese.edu/research/pdfs/DI-0781-E.pdf
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    Cited by:

    1. Pedro Marcelo Torres & João Veríssimo Lisboa & Mahmoud M. Yasin, 2011. "Strategies Employed By E-Commerce Firms In Portugal:An Empirical Investigation," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(1), pages 43-66.

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    Keywords

    Business model; activity system; design;

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