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Descensos memorables en las cotizaciones: Telepizza y Boston Chicken

Listed author(s):
  • Fernandez, Pablo


    (IESE Business School)

En este documento se analizan dos empresas con actividades muy similares: Boston Chicken, una cadena de más de 1.700 restaurantes especializados en comida casera, y TelePizza, una cadena de más de 700 pizzerías. Ambas crecieron mucho en la década de los noventa y tuvieron un período de enorme crecimiento en la cotización de sus acciones, seguido por otro período de descenso vertiginoso de la cotización. Dicho de otro modo, ambas tuvieron un período de gran rentabilidad y gran creación de valor para sus accionistas, al que siguió otro período de rentabilidad negativa y destrucción de valor para los accionistas. El objetivo del documento es identificar, considerar y clasificar los factores y las circunstancias que propiciaron los acusados descensos (y los previos ascensos) de las cotizaciones.

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Paper provided by IESE Business School in its series IESE Research Papers with number D/660.

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Length: 29 pages
Date of creation: 03 Dec 2006
Handle: RePEc:ebg:iesewp:d-0660
Contact details of provider: Postal:
IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN

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