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How Stock Market Participants Use Generative Artificial Intelligence: Evidence from User-Platform Interaction Data

Author

Listed:
  • Ecker, Frank

    (Frankfurt School of Finance & Management)

  • Li, Xitong

    (HEC Paris)

  • Li, Yilan

    (ESSEC Business School)

  • Wu, Fan

    (The Chinese University of Hong Kong (CUHK))

Abstract

We systematically delineate how stock market participants use Generative Artificial Intelligence (GenAI) to aid their processing of investment-related information. Drawing on a comprehensive dataset of user-platform interactions from one of China's largest GenAI service providers, we identify over 1.7 million stock-related queries submitted during the first half of 2024, spanning a wide range of topics and information-processing tasks. We find that firm size, short-term performance, and media coverage are key correlates of query volume. Moreover, user activity increases on days with financial disclosures, but these increases largely parallel media coverage. In addition, we find suggestive evidence of a substitutive relationship between informative management disclosures and GenAI usage. At the answer level, user fixed effects explain most variation in answer attributes, with more accurate trading signals linked to positive feedback and continued engagement. Finally, GenAI usage is associated with more informed trading, lower liquidity, and aggregated answer sentiment correlates with same-day abnormal returns. Overall, we provide comprehensive descriptive evidence on how users rely on GenAI to acquire information for stock market investment, offering practical insights for GenAI providers, firms, and regulators into how to cater to the informational demands of (retail) investors.

Suggested Citation

  • Ecker, Frank & Li, Xitong & Li, Yilan & Wu, Fan, 2025. "How Stock Market Participants Use Generative Artificial Intelligence: Evidence from User-Platform Interaction Data," HEC Research Papers Series 1563, HEC Paris.
    • Handle: RePEc:ebg:heccah:1563
    DOI: 10.2139/ssrn.5224596
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    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • G53 - Financial Economics - - Household Finance - - - Financial Literacy
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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