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Buyer Power and the Effect of Vertical Integration on Innovation

Author

Listed:
  • Claire Chambolle
  • Morgane Guignard

Abstract

Our article investigates the impact of vertical integration (without foreclosure) on innovation. We compare cases where either (i) two manufacturers or (ii) a manufacturer and a vertically integrated retailer invest. Then, the independent manufacturer( s) and the retailer bargain over non-linear contracts before selling to consumers. We show that vertical integration always increases the incentives to invest on the integrated product which stifles (resp. spurs) the investment of the independent manufacturer when spillovers are low (resp. high). In contrast, when investments are sequential, if the buyer power is high, the leader independent manufacturer invests more (resp. less) to discourage the integrated retailer’s investment when spillovers are low (resp. high). Furthermore, vertical integration is always profitable even when it is not desirable for the industry and welfare. Overall, vertical integration is only desirable for the industry when the buyer power is high and may damage welfare when both the buyer power and spillovers are low.

Suggested Citation

  • Claire Chambolle & Morgane Guignard, 2024. "Buyer Power and the Effect of Vertical Integration on Innovation," Discussion Papers of DIW Berlin 2071, DIW Berlin, German Institute for Economic Research.
    • Handle: RePEc:diw:diwwpp:dp2071
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    File URL: https://www.diw.de/documents/publikationen/73/diw_01.c.890685.de/dp2071.pdf
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    References listed on IDEAS

    as
    1. Claire Chambolle & Clémence Christin & Guy Meunier, 2015. "Optimal Production Channel for Private Labels: Too Much or Too Little Innovation?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 24(2), pages 348-368, June.
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    Keywords

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    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts

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