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Marketing territorial: Um instrumento necessário para a competitividade das regiões rurais e periféricas

Author

Listed:
  • Anabela Dinis

    (Departamento de Gestão e Economia, Universidade da Beira Interior)

Abstract

Nos últimos anos a coesão territorial tem sido uma das preocupações crescentes de governos nacionais e supranacionais. Esta preocupação resulta dos crescentes desequilíbrios espaciais que têm conduzido, a uma concentração excessiva em certas zonas mais urbanas e ao abandono da grande parte do território rural. Este facto é particularmente evidente em Portugal. Pretende-se nesta comunicação evidenciar como os instrumentos e filosofia de marketing poderão contribuir para a inversão (ou pelo menos, abrandamento) deste processo, reforçando a competitividade das regiões rurais. Com este objectivo aplicam-se conceitos de marketing numa perspectiva de desenvolvimento territorial.

Suggested Citation

  • Anabela Dinis, 2004. "Marketing territorial: Um instrumento necessário para a competitividade das regiões rurais e periféricas," Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers) m02/2004, Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal).
    • Handle: RePEc:csh:wpecon:m02/2004
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    Cited by:

    1. Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.

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