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The Power of Faith: Effects of an Imam-led Information Campaign on Labor Supply and Social Interactions

Author

Listed:
  • Avdeenko, Alexandra
  • Gärtner, Jakob
  • Gillaizeau, Marc
  • Karbala, Ghida
  • Montenbruck, Laura
  • Montresor, Giulia
  • Pasha, Atika
  • Zudenkova, Galina

Abstract

We conduct a randomized controlled trial in rural Pakistan, comparing the effects of a remote awareness campaign with and without Imam-led loudspeaker endorsements on strategies to contain disease spread. Our results show that labor supply and social interactions decrease significantly only when religious leaders support the campaign, particularly among men. These results cannot be explained by differences in the mode or frequency of treatment across groups. Our findings—compatible with predictions from a model that analyzes the individual trade-off between prevention benefits and losses from forgone income—highlight the critical role of religious figures in shaping public responses to health crises.

Suggested Citation

  • Avdeenko, Alexandra & Gärtner, Jakob & Gillaizeau, Marc & Karbala, Ghida & Montenbruck, Laura & Montresor, Giulia & Pasha, Atika & Zudenkova, Galina, 2024. "The Power of Faith: Effects of an Imam-led Information Campaign on Labor Supply and Social Interactions," CEPR Discussion Papers 19724, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:19724
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    Keywords

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    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

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