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Price competition when product quality is uncertain

Author

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  • GRILO, Isabel
  • WAUTHY, Xavier

Abstract

We consider a market where consumers differ in risk aversion. Two firms sell products of uncertain quality. We characterize the Nash equilibriura in prices and show that, due to consumers' heterogeneity, less reliable products are likely to coexist with more reliable ones in equilibrium. Moreover, choosing to increase the risk component is in some cases an equilibrium strategy.
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Suggested Citation

  • GRILO, Isabel & WAUTHY, Xavier, 2000. "Price competition when product quality is uncertain," LIDAM Reprints CORE 1509, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    • Handle: RePEc:cor:louvrp:1509
    Note: In : Recherches Economiques de Louvain, 66(4), 415-438, 2000
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    Cited by:

    1. David Bardey, 2004. "A paradoxical risk aversion effect on the consumers' demand for quality," Recherches économiques de Louvain, De Boeck Université, vol. 70(1), pages 109-115.

    More about this item

    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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