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La competitividad... ¿a qué se refiere?

Listed author(s):
  • Luis Francisco Ramírez Díaz


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    Este trabajo, hace un análisis a cerca de la definición de competitividad, invita a la refleción en torno a este tema y propicia una crítica que se basa en la facilidad con que se aborda, sin dimensionar adecuadamente sus alcances. Se trata de establecer una diferencia conceptual entre competitividad y competencia, viendo este último aspecto desde la perspectiva del mercadeo. El trabajo finalmente concluye con la cosideración de la empresa como parte de un sector, escenario que propicia las condiciones para la medición de la competitividad.

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    Paper provided by UNIVERSIDAD NACIONAL DE COLOMBIA SEDE MEDELLIN in its series ENSAYOS DE ECONOMÍA with number 008284.

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    Length: 11
    Date of creation: 30 Nov 2006
    Handle: RePEc:col:000418:008284
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