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Cuando le hablen de MINERÍA en mercadeo, no saque la pica y la linterna; Le están hablando de Customer Relationship Marketing


  • Abel Eduardo Uribe, Director Programa Mercadeo FUKL



El Customer Relationship Marketing, conocido como CRM, se ha convertido en la estrategia estrella de muchas compañías. Pero cuidado, sólo un enfoque basado en procesos de comunicación y de conocimiento de los clientes, orientado al mercado y no al producto, puede ser realmente exitoso. En el CRM la tecnología importa, pero no lo es todo.

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  • Abel Eduardo Uribe, Director Programa Mercadeo FUKL, 2010. "Cuando le hablen de MINERÍA en mercadeo, no saque la pica y la linterna; Le están hablando de Customer Relationship Marketing," ARTÍCULOS DE INTERÉS 007199, FUNDACION UNIVERSITARIA KONRAD LORENZ.
  • Handle: RePEc:col:000369:007199

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