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Contribución de la operación de Bavaria S.A. en la economía colombiana

Author

Listed:
  • María Angélica Arbeláez Restrepo
  • Carlos Sandoval M.

Abstract

El presente estudio busca cuantificar la contribución de la operación de Bavaria S.A. en la actividad económica del país. El objetivo va más allá de considerar los efectos directos de la producción de Bavaria; busca además calcular los impactos indirectos, de forma tal que pueda capturarse el aporte a nivel agregado a la economía. El trabajo se divide de la siguiente manera. Después de esta introducción, el segundo capítulo presenta unas cifras descriptivas del aporte de los productos marca Bavaria en algunas áreas específicas. El tercer capítulo explica la metodología de cálculo y presenta los resultados de la contribución de Bavaria S.A. (como empresa) en diferentes variables, teniendo en cuenta los encadenamientos hacia atrás. Finalmente el cuarto capítulo plantea unas conclusiones generales que se desprenden de los resultados.

Suggested Citation

  • María Angélica Arbeláez Restrepo & Carlos Sandoval M., 2009. "Contribución de la operación de Bavaria S.A. en la economía colombiana," Informes de Investigación 15612, Fedesarrollo.
    • Handle: RePEc:col:000124:015612
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    File URL: http://hdl.handle.net/11445/988
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    More about this item

    Keywords

    Bavaria S.A.; Industria Cervecera; Industria de Elaboracion de Bebidas; Productos de Bavaria; Economía Colombiana;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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