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Portrait des consommateurs québécois qui privilégient l’achat local de produits alimentaires

Author

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  • Nathalie de Marcellis-Warin
  • Ingrid Peignier

Abstract

Les consommateurs sont de plus en plus vigilants et exigeants sur la qualité des produits. L’étiquetage, la certification et les allégations servent de support à l’information des consommateurs et sont censés leur permettre de faire un choix éclairé. Les consommateurs accordent une grande valeur aux produits québécois. L’objectif de ce projet de recherche était de dresser un portrait des consommateurs qui privilégient l’achat local. Quatre grandes catégories de déterminants à l’achat local ont été analysées : les caractéristiques sociodémographiques, les caractéristiques de consommation, les valeurs des consommateurs et finalement les sources d’information utilisées.

Suggested Citation

  • Nathalie de Marcellis-Warin & Ingrid Peignier, 2018. "Portrait des consommateurs québécois qui privilégient l’achat local de produits alimentaires," CIRANO Project Reports 2018rp-15, CIRANO.
  • Handle: RePEc:cir:cirpro:2018rp-15
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    File URL: https://cirano.qc.ca/files/publications/2018RP-15.pdf
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    Cited by:

    1. Lota Tamini, 2020. "Comment renforcer les chaînes de valeur bioalimentaires québécoises pour leur meilleure compétitivité sur le marché local et à l’étranger ?," CIRANO Project Reports 2020rp-31, CIRANO.

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