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Price Coordination under List Pricing and Discounting: Experimental Evidence

Author

Listed:
  • Roberto Hernán González

    (BSB Dijon)

  • Praveen Kujal

    (Middlesex University Business School; Chapman University)

  • Miguel Angel Ropero-García

    (Universidad de Málaga)

  • Román Fossati

    (Facultad de Ciencias Económicas, UNICEN)

Abstract

List-pricing and discounting is common in both retail and wholesale markets. Its interpretation amongst competition authorities varies from being procompetitive to collusion facilitating. We experimentally test how list pricing and discounting impact prices in a capacity constrained Bertrand-Edgeworth duopoly with symmetric and asymmetric firms facing constant marginal costs. We find that, relative to the symmetric baseline experiments, list pricing and discounting generate higher equilibrium prices for (symmetric) firms. Prices in the asymmetric-list price duopoly are also higher, however, the effect is much smaller than under symmetry. The introduction of asymmetry results in higher prices. The smaller firms gain more from list pricing and use it to signal price commitment. We also find that the announcement of exactly the same list prices signals sellers´ intentions to set the same market prices. When list prices are different, then the minimum of the list prices works as a coordination device in the market prices stage. Setting the same list prices in the first stage leads to coordination in market prices and to significantly higher prices.

Suggested Citation

  • Roberto Hernán González & Praveen Kujal & Miguel Angel Ropero-García & Román Fossati, 2025. "Price Coordination under List Pricing and Discounting: Experimental Evidence," Working Papers 25-03, Chapman University, Economic Science Institute.
  • Handle: RePEc:chu:wpaper:25-03
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    File URL: https://digitalcommons.chapman.edu/esi_working_papers/417/
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    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • L0 - Industrial Organization - - General
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L4 - Industrial Organization - - Antitrust Issues and Policies
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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