Mail Composition and Recipients? Reaction to Direct Mail
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- Thomas Geissmann & Christian Jaag & Martin Maegli & Urs Trinkner, 2017. "Mail Composition and Recipients’ Reaction to Direct Mail," Topics in Regulatory Economics and Policy, in: Michael Crew & Pier Luigi Parcu & Timothy Brennan (ed.), The Changing Postal and Delivery Sector, pages 271-282, Springer.
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KeywordsMailstream; Postal Sector; Platform; recipient's reaction; Direct Mail;
All these keywords.
- L43 - Industrial Organization - - Antitrust Issues and Policies - - - Legal Monopolies and Regulation or Deregulation
- L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
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