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How does Ownership Structure Affect the Timing of New Product Introductions? Evidence from the U.S. Video Game Market

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  • Hiroshi Ohashi

    (Faculty of Economics, University of Tokyo)

Abstract

This paper investigates the release date scheduling of U.S. video games in the 1994 - 2001 period. Particular attention is paid to how the game ownership structure affects the release timing of video games. A typical feature of the video game diffusion pattern makes release timing crucial to the success of a new game. The evidence suggests that where multiple games are owned by the same publisher, they are released further apart in time than are multiple games owned by multiple different publishers. Furthermore, where a single publisher of multiple games is a platform provider, the games are launched further apart in time than if the publisher is a non-platform provider. The paper associates these findings with industry practice evolved in the modern video game market.

Suggested Citation

  • Hiroshi Ohashi, 2005. "How does Ownership Structure Affect the Timing of New Product Introductions? Evidence from the U.S. Video Game Market," CARF F-Series CARF-F-026, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.
    • Handle: RePEc:cfi:fseres:cf026
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    Cited by:

    1. Peters, Frank, 2018. "The business of video games is a multi-player game : Essays on governance choices and performance in a two-sided market in the cultural industries," Other publications TiSEM 886b3148-4bbb-4ea4-b666-0, Tilburg University, School of Economics and Management.
    2. Ricard Gil & Frederic Warzynski, 2015. "Vertical Integration, Exclusivity, and Game Sales Performance in the US Video Game Industry," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 31(suppl_1), pages 143-168.

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