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Digital News Consumption: Evidence from Smartphone Content in the 2024 US Elections

Author

Listed:
  • Guy Aridor
  • Tevel Dekel
  • Rafael Jimenez-Duran
  • Ro'ee Levy
  • Lena Song

Abstract

Using novel smartphone content data, we document that exposure to election-related content for the median American is arguably small. Moreover, exposure rarely comes from news apps and instead mostly occurs through non-traditional sources, such as social media and video apps. While the median was low, we find substantial heterogeneity: individuals in the 90th percentile consume over 50 times the content of those in the 10th percentile. A variance decomposition shows that apps play a role in driving exposure gaps (e.g., X versus Facebook), but individual characteristics (e.g., living in a swing state) are the dominant drivers of election-related exposure.

Suggested Citation

  • Guy Aridor & Tevel Dekel & Rafael Jimenez-Duran & Ro'ee Levy & Lena Song, 2025. "Digital News Consumption: Evidence from Smartphone Content in the 2024 US Elections," CESifo Working Paper Series 12328, CESifo.
    • Handle: RePEc:ces:ceswps:_12328
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    Keywords

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    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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