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Música digital no Brasil: uma análise do consumo e reproduções no Spotify

Author

Listed:
  • Gabriel Borges Vaz de Melo

    (Cedeplar-UFMG)

  • Ana Flávia Machado

    (Cedeplar-UFMG)

  • Lucas Resende de Carvalho

    (Cedeplar-UFMG)

Abstract

Music is one of the cultural segments that most adapts and innovates, as observed in the recent rise of streaming services. The aim of this article is to show trends and tastes of individuals, taking into account musical genres. For such purpose, it uses data from the Spotify platform. The results show that genres such as “sertanejo universitário” and international pop have great national reach. However, other national genres have a relevant and distinct demand in some Brazilian cities. Therefore, a regionalization of the musical taste in Brazil is evidenced, which suggests a potential of musical niches when inserted in the context of the digital market.

Suggested Citation

  • Gabriel Borges Vaz de Melo & Ana Flávia Machado & Lucas Resende de Carvalho, 2018. "Música digital no Brasil: uma análise do consumo e reproduções no Spotify," Textos para Discussão Cedeplar-UFMG 592, Cedeplar, Universidade Federal de Minas Gerais.
  • Handle: RePEc:cdp:texdis:td592
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    File URL: https://www.cedeplar.ufmg.br/pesquisas/td/TD%20592.pdf
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    More about this item

    Keywords

    consumption; music; style; streaming; Spotify; Brazil;
    All these keywords.

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

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