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(R)evolution of the E-grocery Industry: Strategic Implications

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  • Mário Pedro Ferreira

    (Faculdade de Economia e Gestão, Universidade Católica Portuguesa - Porto)

Abstract

The use of the Internet in grocery retailing created the need for new business models, but it did not bring radical changes to consumer behaviour. Despite adopting revolutionary business models in their early days, online grocery firms did not manage to survive or reach profitability without using existing supermarket infrastructure and knowledge. Today, with most online grocers supplying small market niches, it is important to understand the reasons that made online grocers adopt a hybrid click and mortar strategy. Historical evidence from online grocery in the UK and the US suggests that firms had to adopt contingent strategies to face the difficulty of attracting consumers, sectorial entry barriers and financial targets.

Suggested Citation

  • Mário Pedro Ferreira, 2009. "(R)evolution of the E-grocery Industry: Strategic Implications," Working Papers de Gestão (Management Working Papers) 04, Católica Porto Business School, Universidade Católica Portuguesa.
    • Handle: RePEc:cap:mpaper:042009
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    More about this item

    Keywords

    e-grocery; contingency; mismatch; revolution and evolution;
    All these keywords.

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