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Brazilian 2010 presidential election: psychometric scaling of voting intention

Author

Listed:
  • Isabel Marques

    () (Confederação Nacional da Indústria (CNI))

  • Rodrigo Peñaloza

    (Departamento de Economia (Department of Economics) Faculdade de Economia, Administração, Contabilidade e Ciência da Informação e Documentação (FACE) (Faculty of Economics, Administration, Accounting and Information Science) Universidade de Brasília)

Abstract

We apply the Thurstone method of unidimensional psychometric scaling to data sampled by CNI/IBOPE in three di¤erent periods before the Brazilian presidential election in 2010 regarding voting intention with respect to the main three candidates. Our results coincide with the overall rank of the candidates in each period and with the switch between the two main candidates in the last quarter before the election.

Suggested Citation

  • Isabel Marques & Rodrigo Peñaloza, 2011. "Brazilian 2010 presidential election: psychometric scaling of voting intention," Working papers - Textos para Discussao do Departamento de Economia da Universidade de Brasilia 345, Departamento de Economia da Universidade de Brasilia.
  • Handle: RePEc:brs:wpaper:345
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    File URL: http://vsites.unb.br/face/eco/textos/didaticos/WP%20345.pdf
    File Function: First version, 2011
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    More about this item

    Keywords

    aggregate preferences; psychometric unidimensional scaling;

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis

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