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El empresario digital como determinante del éxito de las empresas puramente digitales: un estudio empírico

  • Christian Serarols

    ()

    (Departament d'Economia de l'Empresa, Universitat Autonoma de Barcelona)

  • José M. Veciana

    ()

    (Departament d'Economia de l'Empresa, Universitat Autonoma de Barcelona)

Registered author(s):

    El creciente desarrollo de las nuevas tecnologías de la información y telecomunicaciones ha afectado de manera ostensible empresas y mercados. La creciente aceptación de Internet y el descenso de los costes de acceso están provocando un aumento en el número de usuarios y compradores en la red. Ello provoca la aparición de nuevas organizaciones que comercializan productos y servicios exclusivamente a través de la red, sin ninguna presencia física. Actualmente, este tipo de están adquiriendo gran protagonismo en el mundo de Internet, aunque la mayoría aun no hayan conseguido un éxito destacable y su contribución a la venta tanto mayorista como minorista no sea cuantitativamente significativa A pesar de esta evidencia, parece no existir ningún marco para el estudio sobre cuáles son los factores que afectan al éxito de estas empresas. Este artículo pretende analizar si el empresario (aspectos biográficos, motivaciones y habilidad directiva) puede constituir un factor de éxito para éstas. Este análisis se ha realizado a partir de un modelo desarrollo por los autores basado en tres dimensiones (empresario, producto y adaptación al entorno) y aplicado sobre una muestra de 23 empresarios digitales.

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    File Function: First version, 2003
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    Paper provided by Department of Business Economics, Universitat Autonoma de Barcelona in its series Working Paper with number 200304.

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    Date of creation: Mar 2003
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    Handle: RePEc:bbe:wpaper:200304
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