A Study of Willingness of Using Smart Home by Technology Acceptance Model in Taiwan

The development of digital technology has increased the demand for smart home. No matter the private sector or public sector are actively promoting smart home. The number of applications for smart building credit in Taiwan is increasing year by year, but consumers are not very familiar with these smart devices. Those consumers have a high willingness to use smart homes when purchasing homes. This research use questionnaire investigation and uses the technology acceptance model (TAM) to do the test variables including: self-efficacy, perceptual usefulness, perceptual ease of use, usage attitude and willingness to use. There were 510 respondents after survey. The analysis methods included descriptive statistics, cross-analysis and structural equation model(SEM). The empirical results show that gender and annual income will affect the ability to use smart homes. Women and with an annual income of NT$310,000 to 500,000 are more likely to agree that they have the ability to use smart homes. The respondent's willingness to use smart homes will be positively affected by usage ability, perceived usefulness, perceived ease of use and attitude towards use. That is to say, the respondents agree that they have the ability to use smart homes. Increased usage ability will bring about Benefits of use and ease of learning affect perceptions of smart homes and increase willingness to use smart homes.