The Role of PropTech in Tackling Fundamental Challenges in Real Estate: A Review of Literature as Preliminary Research Findings for Providing Suggestions to the Turkish PropTech Industry

This study investigates the contributions of PropTech to addressing fundamental challenges faced by the real estate sector, including issues of transparency, liquidity, customer experience, and the reduction of transaction costs. A qualitative research approach will be employed, using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) checklist, and the findings from previous studies will be reviewed from the 1980s to the present. The study duration was informed by reports emphasising that the theorisation of PropTech was initiated and facilitated for globalisation by the Advanced Producer Services (APS) sector. The review will be organised thematically according to the fundamental challenges in real estate. The findings for each theme will be critically evaluated, enabling the identification of potential research gaps. Expected outcomes include increased liquidity in real estate, mitigation of transparency issues, enhancement of customer experience, and reduction of transaction costs by eliminating intermediaries. However, should the findings contradict anticipated outcomes, the circumstances surrounding these unexpected results may be explained to justify such findings.