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Green Building, Advertising and Price Premium

Author

Listed:
  • Fong-Yao Chen
  • Jen-Hsu Liang
  • Yin-Yu Liang

Abstract

Empirical researches have repeatedly proven the presence of premium in green buildings around the world; however, supply of such buildings in Taiwan was sparse even though the government promoted for more than a decade. This study aims to determine whether Taiwanese green building premium is developer-induced or market-driven. We collect green condominium building advertisement in New Taipei City to calculate advertisement greenness and compare with transaction data. The result shows that increase in development cost and market demand both have impact on price premium, but being green is not the main eye-catcher in advertisements. Advertisements for residential buildings focus mostly on green or not green but not how green.

Suggested Citation

  • Fong-Yao Chen & Jen-Hsu Liang & Yin-Yu Liang, 2017. "Green Building, Advertising and Price Premium," ERES eres2017_51, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2017_51
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    Cited by:

    1. Fong-Yao Chen & Jen-Hsu Liang & Michael Y. Mak, 2022. "Effects of Green Attributes on Residential Price in Taiwan," International Real Estate Review, Global Social Science Institute, vol. 25(3), pages 307-331.

    More about this item

    Keywords

    Advertisement; Green Building; Green premium; Sustainable property;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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