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Developer's Tenant Mix Policies for Planned Shopping Centres in the Netherlands

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  • Ingrid I. Janssen

Abstract

The tenant mix is one of the major factors that influence the performance of planned shopping centres. Past research dealing with this topic resulted in rules of thumb about how to create a tenant mix that leads to the highest pedestrian flow and the highest rent income. Less is known about the way developers actually approach the variety and location of retailers within a shopping centre. It is hypothesised that the differences between the ideal tenant mix and the actual tenant mix created by developers can be explained through factors that are related to the developer's decision-making process. In this paper the decision making process of developers that deal with the tenant mix puzzle has been made transparent. The results are based upon findings from indepth interviews with developers. The conclusion outlines different types of tenant mix policies of developers.

Suggested Citation

  • Ingrid I. Janssen, 2005. "Developer's Tenant Mix Policies for Planned Shopping Centres in the Netherlands," ERES eres2005_214, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2005_214
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    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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