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Using the marketing concept to adapt apartment building to consumer's need

Author

Listed:
  • Jose Augusto Guagliardi
  • Naya Gomes Correa

Abstract

This abstract express a syntesis of a research done in a city of the interior of the state of s„o paulo , brazil , which dealt with the adaptation of a apartment building planned to satisfy needs of potentials consumerís living around. A quantitative research was performed in order to identify what were the desires of a group of consumers with respect to what they expected having within an apartment building. The results of the research gave the construct company management the parameters to follow in order to match consumerís expectations and company offerings.

Suggested Citation

  • Jose Augusto Guagliardi & Naya Gomes Correa, 2001. "Using the marketing concept to adapt apartment building to consumer's need," ERES eres2001_175, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2001_175
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    File URL: https://eres.architexturez.net/doc/oai-eres-id-eres2001-175
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    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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