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Using Large Language Models for Qualitative Analysis can Introduce Serious Bias

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  • Julian Ashwin
  • Aditya Chhabra
  • Vijayendra Rao

Abstract

Large Language Models (LLMs) are quickly becoming ubiquitous, but the implications for social science research are not yet well understood. This paper asks whether LLMs can help us analyse large-N qualitative data from open-ended interviews, with an application to transcripts of interviews with Rohingya refugees in Cox's Bazaar, Bangladesh. We find that a great deal of caution is needed in using LLMs to annotate text as there is a risk of introducing biases that can lead to misleading inferences. We here mean bias in the technical sense, that the errors that LLMs make in annotating interview transcripts are not random with respect to the characteristics of the interview subjects. Training simpler supervised models on high-quality human annotations with flexible coding leads to less measurement error and bias than LLM annotations. Therefore, given that some high quality annotations are necessary in order to asses whether an LLM introduces bias, we argue that it is probably preferable to train a bespoke model on these annotations than it is to use an LLM for annotation.

Suggested Citation

  • Julian Ashwin & Aditya Chhabra & Vijayendra Rao, 2023. "Using Large Language Models for Qualitative Analysis can Introduce Serious Bias," Papers 2309.17147, arXiv.org, revised Oct 2023.
  • Handle: RePEc:arx:papers:2309.17147
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    1. Jayachandran, Seema & Biradavolu, Monica & Cooper, Jan, 2021. "Using Machine Learning and Qualitative Interviews to Design a Five-Question Women's Agency Index," IZA Discussion Papers 14221, IZA Network @ LISER.
    2. Bart Bonikowski & Laura K. Nelson, 2022. "From Ends to Means: The Promise of Computational Text Analysis for Theoretically Driven Sociological Research," Sociological Methods & Research, , vol. 51(4), pages 1469-1483, November.
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    4. Ashwin,Julian & Rao,Vijayendra & Biradavolu,Monica Rao & Chhabra,Aditya & Haque,Arshia & Khan,Afsana Iffat & Krishnan,Nandini, 2022. "A Method to Scale-Up Interpretative Qualitative Analysis, with an Application toAspirations in Cox’s Bazaar, Bangladesh," Policy Research Working Paper Series 10046, The World Bank.
    5. Fruttero,Anna & Muller,Noel & Calvo-Gonzalez,Oscar, 2021. "The Power and Roots of Aspirations : A Survey of the Empirical Evidence," Policy Research Working Paper Series 9729, The World Bank.
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    Cited by:

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    3. Mohammad S. Jalali & Ali Akhavan, 2024. "Integrating AI language models in qualitative research: Replicating interview data analysis with ChatGPT," System Dynamics Review, System Dynamics Society, vol. 40(3), July.

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