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Experimenting or Iterating? Exploring Entrepreneurial Retailers’ Digital Business Activities Through Visual Data Generation - Insights From a Research-Based Teaching and Learning Project

Author

Listed:
  • Daniel Nauck

    (Magdeburg-Stendal University of Applied Science, Faculty of Economics)

  • Martin Nowak

    (HAWK University of Applied Sciences and Arts, Hildesheim/Holzminden/Göttingen, Faculty of Management, Social Work, Construction)

  • Michael Herzog

    (Magdeburg-Stendal University of Applied Sciences, Faculty of Economics)

Abstract

Scholars and policymakers have discussed the emphasis on entrepreneurial growth, especially the importance of cooperation with local and regional stakeholders (e.g. local politics, social or innovation networks, or collaboration with regional universities) to gain inner-city economics resilience and to attract owner-managed retail (OMR) and support entrepreneurial SMEs. We aim to contribute to the discussion by adding an entrepreneurial learning perspective, using insights from an exploratory case study research project, which examined efforts made by entrepreneurial retailers in terms of digitalization during the COVID-19 pandemic through the support of their social network. In doing so, we are introducing and discussing the use of visual data collection within an ego-centered qualitative network analysis (ENA) framework, introducing the method in an entrepreneurship and business management research context.

Suggested Citation

  • Daniel Nauck & Martin Nowak & Michael Herzog, 2024. "Experimenting or Iterating? Exploring Entrepreneurial Retailers’ Digital Business Activities Through Visual Data Generation - Insights From a Research-Based Teaching and Learning Project," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 023, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
  • Handle: RePEc:aoh:conpro:2024:i:5:p:220-228
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    More about this item

    Keywords

    Entrepreneurship; Digital business; Retail; Ego-centred network analysis;
    All these keywords.

    JEL classification:

    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O00 - Economic Development, Innovation, Technological Change, and Growth - - General - - - General
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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