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Fostering Sustainability in the Balkan Wine Industry: Challenges and Strategic Solutions

Author

Listed:
  • Tamara Kaftandjieva

    (School of Economics and Business, University of Ljubljana)

  • Metka Tekavčič

    (School of Economics and Business, University of Ljubljana)

  • Atanas Kočov

    (Faculty of Mechanical Engineering – Skopje, Ss Cyril and Methodius University in Skopje)

Abstract

The wine industry in the Balkans holds significant potential for fostering sustainable regional development, but it also faces numerous environmental, economic, social, and regulatory challenges. Through a qualitative study based on semi-structured interviews with professionals in the Balkan wine industry, this article explores the most pressing sustainability challenges and proposes strategic solutions for overcoming these barriers. Grounded in sustainability theories, including the Triple Bottom Line (TBL) framework and Stakeholder theory, the findings highlight the collaborative initiatives, technological innovation, implementation of circular economy principles, policy reform, and social initiatives as pivotal to fostering sustainable practices. This research contributes to the literature on regional sustainable development by offering new insights into industry-specific challenges and solutions, providing a conceptual framework for further exploration and policy formulation in the context of the Balkans.

Suggested Citation

  • Tamara Kaftandjieva & Metka Tekavčič & Atanas Kočov, 2024. "Fostering Sustainability in the Balkan Wine Industry: Challenges and Strategic Solutions," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 022, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
    • Handle: RePEc:aoh:conpro:2024:i:5:p:211-219
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    More about this item

    Keywords

    Sustainability; Balkan wine industry; Regional development; Qualitative study;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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