The Logic of Value Creation of an Innovative Enterprise – Case Study

The purpose of the study was to diagnose: sources, premises, attitudes fostering innovation under conditions of long term implementation of BOS by a small enterprise from the IT industry and development of the scope of measurements for the target research. The research method is a case study analysis, for which confirmation of the formulated assumption is sought (Wójcik, 2013). The sources of data are structured interviews with the manager determining the company strategy. Detailed questions were prepared, using publications concerning BOS and VIL focused on the problem being tackled. The threshold issue, from the point of view of BO, was analysis of the so-called patterns traps of thinking, as well as ways of motivating teams. An important problem was also the assessment of priorities in competing through product innovation and through development of relations with the customer (Osterwalder & Pigneur, 2011, p. 83). The title of the study is: “The Logic of Value Creation of an Innovative Enterprise - Case Study”. The use of the term “logic” in the title emphasizes the assumption adopted by the authors, that in the case analysis conducted, there is a specific structure of activities and methodological solutions that support innovation, which are in accordance with the guidelines indicated by various authors in the literature and used in organizational practice of companies. Further in the article, it was demonstrated based on the constructed measurement tool (interview template with the main manager) that allowed to formulate the supposition that the use of this tool is possible for other innovative companies. In the first case, the suggestion applies to IT companies.