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Marketing Practices of Cooperatives Processing Canned and Frozen Fruits and Vegetables

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  • Gessner, Anne L.

Abstract

The replies from 70 fruit and vegetable processing cooperatives to a brief mail questionnaire dealing with the marketing of canned and frozen fruits and vegetables in the 1947-48 season are analyzed in this report. In addition to requesting statistical data on the quantities and kinds of fruits and vegetables canned and frozen and on the sales value of these products, the questionnaire used in this survey, which is reproduced at the end of this report, asked for the following information: (1) Percentage of sales made through specific channels and direct to specified outlets; (2) principal markets; (3) number of brokers; (4) selling agency, if any, and relationship; (5) method of determining opening prices; (6) percent of sales made f.o.b. shipping point basis and on a delivered basis; (7) extent to which orders were solicited for future delivery; (8) percentage packed under packers' and buyers' labels; and (9) use of contracts prior to packing.

Suggested Citation

  • Gessner, Anne L., 1949. "Marketing Practices of Cooperatives Processing Canned and Frozen Fruits and Vegetables," USDA Miscellaneous 364693, United States Department of Agriculture.
    • Handle: RePEc:ags:usdami:364693
    DOI: 10.22004/ag.econ.364693
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