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Benefits: How Can Sourcing Directly from Farmers Benefit Specialty Food Manufacturers?

Author

Listed:
  • Lev, Larry
  • Feenstra, Gail
  • Hardesty, Shermain
  • Houston, Laurie
  • Joannides, Jan
  • King, Robert P.

Abstract

Sourcing directly from farmers can have both benefits and challenges for manufacturers. So what tips the scales? What are the advantages that outweigh the challenges, and how can you, as a farmer, use this to your advantage? Here we address six categories of benefits: communication, interdependence, marketing advantages, transparency, value alignment, and simple economics.

Suggested Citation

  • Lev, Larry & Feenstra, Gail & Hardesty, Shermain & Houston, Laurie & Joannides, Jan & King, Robert P., 2018. "Benefits: How Can Sourcing Directly from Farmers Benefit Specialty Food Manufacturers?," USDA Miscellaneous 278664, United States Department of Agriculture.
    • Handle: RePEc:ags:usdami:278664
    DOI: 10.22004/ag.econ.278664
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