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The Food Marketing System in 1996

Author

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  • Gallo, Anthony E.

Abstract

New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and common stock prices reached new highs in 1996, as did the number of mergers in the foodservice industry. Profitability from food manufacturing and retailing was higher due to strong sales, wage and producer price stability, and streamlining of operations.

Suggested Citation

  • Gallo, Anthony E., 1998. "The Food Marketing System in 1996," Agricultural Information Bulletins 33731, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersab:33731
    DOI: 10.22004/ag.econ.33731
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    Cited by:

    1. Goodhue, Rachael E. & Rausser, Gordon C., 2003. "Value Differentiation," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(3), pages 1-21, December.

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    Keywords

    Agribusiness; Marketing;

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