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Determining Commercial Marketing and Production Opportunities for Small Farm Vegetable Growers

Author

Listed:
  • Runyan, Jack L.
  • Anthony, Joseph P., Jr.
  • Kesecker, Kevin M.
  • Ricker, Harold S.
  • Coale, Charles W., Jr.
  • O'Dell, Charles R

Abstract

Excerpt from the report: The general objective of this study was to develop a methodology for determining production and marketing opportunities and requirements for small farm vegetable growers. In addition to the general objective, the following specific objectives were developed: 1. To identify potential market opportunities for small farm vegetable growers. 2. To develop requirements and costs for various processing, packing, and cooling operations. 3. To identify institutional barriers to marketing opportunities, and assess possibilities for overcoming those barriers. 4. To describe and encourage development of the marketing mechanisms and institutions required to overcome barriers and economically capitalize on potential market opportunities.

Suggested Citation

  • Runyan, Jack L. & Anthony, Joseph P., Jr. & Kesecker, Kevin M. & Ricker, Harold S. & Coale, Charles W., Jr. & O'Dell, Charles R, 1986. "Determining Commercial Marketing and Production Opportunities for Small Farm Vegetable Growers," Marketing Research Reports 313411, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313411
    DOI: 10.22004/ag.econ.313411
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    File URL: https://ageconsearch.umn.edu/record/313411/files/mrr1146.pdf
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    Citations

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    Cited by:

    1. Constance L. Falk & Daniel S. Tilley, 1990. "Packing facility management: Stochastic dominance analysis of cost allocation and revenue distribution rules," Agribusiness, John Wiley & Sons, Ltd., vol. 6(4), pages 355-369.
    2. Barnes, Raymond J. & White, Gerald B., 1991. "The Feasibility of Producing and Marketing Fresh Vegetables in Central and Western New York," Research Bulletins 123088, Cornell University, Department of Applied Economics and Management.

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