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Family Purchases of Selected Frozen Fruits and Vegetables

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  • Reese, Robert B.

Abstract

Excerpt from the Purpose of the Study: Specifically, this study aims to provide answers to the following questions concerning the retail outlet: 1. What family characteristics appear to reflect the economic and social factors affecting the purchasing of frozen fruits and vegetables? 2. What changes, if any, have occurred in the levels of family purchases for these items? 3. Can these changes be related to income or residence of consumer? 4. Do general patterns or relationships exist which may be useful in projecting potential developments in this market? Answers to these questions shed light upon recent expansion of the market for frozen fruits and vegetables and provide indicators as to possible future developments in this field. To the extent that such information assists agricultural producers and marketers in their evaluation of marketing strategy and related problems, the immediate goal of this study will have been accomplished. A second major objective was to create a base of information and methodology which will serve as a research tool for development of more advanced studies concerned with projection of future demand for frozen fruits and vegetables and other foods. For this reason, data, in some cases, have been presented in more detail and directed toward the market analyst to a greater degree than would have been required to meet the immediate objective only.

Suggested Citation

  • Reese, Robert B., 1959. "Family Purchases of Selected Frozen Fruits and Vegetables," Marketing Research Reports 311119, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311119
    DOI: 10.22004/ag.econ.311119
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    File URL: https://ageconsearch.umn.edu/record/311119/files/mrr317.pdf
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    References listed on IDEAS

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    1. Reese, Robert B., 1956. "Survey of Fruit Use by Preserve Manufacturers," Marketing Research Reports 310220, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
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