IDEAS home Printed from https://ideas.repec.org/p/ags/uamsmr/309901.html
   My bibliography  Save this paper

Better Utilization of Selling Space in Food Stores: Part I, Relation of Size of Shelf Display to Sales of Canned Fruits and Vegetables

Author

Listed:
  • Pauli, Hans
  • Hoecker, R. W.

Abstract

Excerpts from the report Summary: Fewer rows of display per item and more items stocked would likely increase the gross profit of retail food stores. This was the conclusion drawn from an experiment in 5 supermarkets located in an eastern metropolitan area. The experiment included 17 representative canned fruits and vegetables. Effective utilization of the selling space in retail food stores helps reduce the cost of retailing. Lower retail costs are of immediate help to the retailer and, in the long run, reductions in marketing costs help producers and consumers.

Suggested Citation

  • Pauli, Hans & Hoecker, R. W., 1952. "Better Utilization of Selling Space in Food Stores: Part I, Relation of Size of Shelf Display to Sales of Canned Fruits and Vegetables," Marketing Research Reports 309901, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:309901
    DOI: 10.22004/ag.econ.309901
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/309901/files/mrr30.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.309901?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mark G. Brown & Jong-Ying Lee, 1996. "Allocation of shelf space: A case study of refrigerated juice products in grocery stores," Agribusiness, John Wiley & Sons, Ltd., vol. 12(2), pages 113-121.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uamsmr:309901. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/amsgvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.