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Measurements of Response to Generic Promotion of Food Products: Seminar Proceedings

Author

Listed:
  • Henderson, Peter
  • Banks, Seymour
  • Myers, Lester H.
  • Hochman, Eithan
  • Hochman, Oded
  • Ward, Ronald W.
  • Eiler, Doyle A.
  • Forker, Olan D.
  • Branson, Robert E.

Abstract

No abstract is available for this item.

Suggested Citation

  • Henderson, Peter & Banks, Seymour & Myers, Lester H. & Hochman, Eithan & Hochman, Oded & Ward, Ronald W. & Eiler, Doyle A. & Forker, Olan D. & Branson, Robert E., 1973. "Measurements of Response to Generic Promotion of Food Products: Seminar Proceedings," Reports 97273, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    • Handle: RePEc:ags:tamagr:97273
    DOI: 10.22004/ag.econ.97273
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    File URL: https://ageconsearch.umn.edu/record/97273/files/MRC-73-6%20Measurement%20of%20Sales%20Response%20to%20Generic%20Promotion%20of%20Food%20Products%20%20Seminar%20Proceedings.pdf
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    References listed on IDEAS

    as
    1. Nichols, John P. & Connolly, Chan C., 1972. "Market Response to Two Alternative Packages for U.S. No. 2 Grapefruit," Reports 96627, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    2. Sporleder, Thomas L., 1969. "The Effect of Point-of-Purchase Display Material on Sales of Fresh Texas Grapefruit," Reports 96121, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    3. N/A, 1959. "Summary," National Institute Economic Review, National Institute of Economic and Social Research, vol. 6(1), pages 3-3, November.
    4. N/A, 1959. "Summary," National Institute Economic Review, National Institute of Economic and Social Research, vol. 4(1), pages 1-1, July.
    5. N/A, 1959. "Summary," National Institute Economic Review, National Institute of Economic and Social Research, vol. 3(1), pages 3-3, May.
    6. Knutson, Ronald D., 1972. "Antitrust Implications Of Contemporary Food Production And Marketing Issues," Journal of Food Distribution Research, Food Distribution Research Society, vol. 3(2), pages 1-6, September.
    7. N/A, 1959. "Summary," National Institute Economic Review, National Institute of Economic and Social Research, vol. 1(1), pages 3-3, January.
    8. Nichols, John P., 1969. "The Effect of Grade on Retail Sales of Fresh Texas Grapefruit," Reports 96127, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    9. N/A, 1959. "Summary," National Institute Economic Review, National Institute of Economic and Social Research, vol. 2(1), pages 3-3, March.
    10. N/A, 1959. "Summary," National Institute Economic Review, National Institute of Economic and Social Research, vol. 5(1), pages 3-3, September.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Raikes, Ronald & Vollink, William J., 1975. "Measuring Impacts On Demand Of Agricultural Commodity Promotion," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 7(2), pages 1-7, December.

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    2. Henderson, Peter & Banks, Seymour & Myers, Lester H. & Hochman, Eithan & Hochman, Oded & Ward, Ronald W. & Forker, Olan D. & Branson, Robert E., 1973. "Measurement of Sales Response to Generic Promotion of Food Products: Seminar Proceedings," Reports 257890, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.

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