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Household Level Lamb Consumption Patterns

Author

Listed:
  • Williams, Gary W.
  • Capps, Oral, Jr.

Abstract

This report is an analysis of the ACNielsen HomeScanTM data for lamb purchases stratified or sliced by several demographic characteristics of the purchasing households, including: (1) household size; (2) household income; (3) age of the household food preparer; (4) employment status of the household food preparer; (5) education level of the household food preparer; (6) household race; and (7) region where the household is located. The results provide data on market penetration (the percentage of households who buy lamb) viewed from a number of demographic perspectives and provide guidance for allocation of lamb advertising dollars.

Suggested Citation

  • Williams, Gary W. & Capps, Oral, Jr., 2005. "Household Level Lamb Consumption Patterns," Reports 90781, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    • Handle: RePEc:ags:tamagr:90781
    DOI: 10.22004/ag.econ.90781
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