IDEAS home Printed from https://ideas.repec.org/p/ags/saea18/266588.html
   My bibliography  Save this paper

Assessing Consumer Demand for Georgia Lavender-Based Products

Author

Listed:
  • Berning, Joshua
  • Campbell, Ben
  • Buttshaw, Joshua

Abstract

To further improve the understanding of promoting locally grown lavender, we examine consumer willingness to pay (WTP) for three lavender-based products: lavender bundles, culinary lavender, and lavender oil. We evaluate an online sample located in the southeast using a double-bounded dichotomous choice contingent valuation survey. Lavender bundles have the highest WTP, followed by oil and culinary lavender. Certain marketing factors result in higher WTP, including product familiarity, familiarity with the Georgia Grown program, and shopping frequency at farmers’ markets. This study provides a better understanding of the opportunity for small-scale farmers to market specialty crops such as lavender.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Berning, Joshua & Campbell, Ben & Buttshaw, Joshua, 2018. "Assessing Consumer Demand for Georgia Lavender-Based Products," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266588, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea18:266588
    DOI: 10.22004/ag.econ.266588
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/266588/files/SAEA-Lavender-draft-1-17.pdf
    Download Restriction: no
    File URL: https://ageconsearch.umn.edu/record/266588/files/SAEA-Lavender-draft-1-17.pdf?subformat=pdfa
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.266588?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:saea18:266588. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/saeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.