Consumers' Perception of Sustainably Produced Food: The case of local and organic production technologies
This paper identifies ways to improve on the current literature regarding sustainable production technologies, in this case, organic and local products. A survey method is used to examine organic and local markets in place of a single product to gain a better understanding of consumers‟ response to these products, their reactions to price differences of these products, and how their preferences change based on changing income level and prices. The sample was drawn from a commercial database and was attempted to be made random across the U.S. population. In place of results, hypotheses are presented as data were late coming back.
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- Wettstein, Nadine & Brosig, Stephan & Glauben, Thomas & Hanf, Jon Henrich & Loy, Jens-Peter, 2009. "Do private labels generate customer loyalty in food retailing?," 49th Annual Conference, Kiel, Germany, September 30-October 2, 2009 53265, German Association of Agricultural Economists (GEWISOLA).
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