Do private labels generate customer loyalty in food retailing?
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- Whorton, Carly S. & Amanor-Boadu, Vincent, 2011. "Consumers' Perception of Sustainably Produced Food: The case of local and organic production technologies," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 99738, Southern Agricultural Economics Association.
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Keywordsfood retailing; private labels; brand loyalty; panel data; hazard analysis; Consumer/Household Economics; Marketing;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-AGR-2009-09-19 (Agricultural Economics)
- NEP-ALL-2009-09-19 (All new papers)
- NEP-MKT-2009-09-19 (Marketing)
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