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The Role of Specialty Food Stores and Farmers' Markets in the Procurement of Local Foods

Author

Listed:
  • Wixson, Sarah E.
  • Katchova, Ani L.
  • Woods, Timothy A.
  • Hu, Wuyang

Abstract

The demand for locally produced foods has been increasing. Concurrently, specialty food stores focusing on specific food attributes have also grown in popularity along with farmers’ markets. This study examines how the importance that consumers place on whether specific foods are locally produced affects the likelihood to shop at specialty food stores and farmers’ markets. The major findings indicate that consumers who value locally produced fruits and vegetables are more likely to shop at these markets. Therefore, these markets are well positioned within local food networks to take advantage of the increasing demand for local foods, particularly for fresh products.

Suggested Citation

  • Wixson, Sarah E. & Katchova, Ani L. & Woods, Timothy A. & Hu, Wuyang, 2011. "The Role of Specialty Food Stores and Farmers' Markets in the Procurement of Local Foods," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 97969, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea11:97969
    DOI: 10.22004/ag.econ.97969
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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;
    All these keywords.

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