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Analysis of Media Agenda-Setting Effects on Consumer Confidence in the Safety of the U.S. Food System

Author

Listed:
  • Bharad, Abhishek Bhagwat
  • Harrison, R. Wes
  • Kinsey, Jean D.
  • Degeneffe, Dennis J.
  • Ferreira, Gustavo F.C.

Abstract

Results from continuous tracking of consumer confidence and media coverage of food safety events over a 67 week period between May 2008 and August 2009 are reported. An ordered probit model is used to test the hypothesis that media coverage of food safety events affects consumer confidence in the safety of the U.S. food system. The results show that media coverage significantly and negatively affected consumer confidence in the safety of nation’s food supply during the sample period. Socioeconomic and demographic factors such as geographic region, use of media source, household size, age, ethnicity, education, and gender also had significant affects on consumer confidence in the safety of United States food supply.

Suggested Citation

  • Bharad, Abhishek Bhagwat & Harrison, R. Wes & Kinsey, Jean D. & Degeneffe, Dennis J. & Ferreira, Gustavo F.C., 2010. "Analysis of Media Agenda-Setting Effects on Consumer Confidence in the Safety of the U.S. Food System," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56423, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea10:56423
    DOI: 10.22004/ag.econ.56423
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    Cited by:

    1. Hill, Jessica I. & Bharad, Abhishek Bhagwat & Harrison, R. Wes & Kinsey, Jean D. & Degeneffe, Dennis J., 2011. "An Analysis of Food Safety Events on Consumers’ Confidence and Consumers Attitude towards Preparedness of U.S. Food System," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 123174, Southern Agricultural Economics Association.

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