IDEAS home Printed from
   My bibliography  Save this paper

'GMO-Free' labels - enhancing transparency or deceiving consumers?


  • Henseleit, Meike
  • Kubitzki, Sabine
  • Herrmann, Roland


Consumers, particularly in industrialised countries, are concerned about the application of genetic engineering in food production. There are considerations in many nations worldwide to introduce legal regulations to label food as free of genetically modified organisms (GMOs) in order to enable producers to better promote such products. However, requirements for labelling food products as ‘GMO-free’ can be very different, and therefore it is questionable whether consumers’ understanding of ‘GMO-free’ is consistent with what certain labels actually can guarantee. We conducted a consumer survey in order to explore potential gaps between expectations of ‘GMO-free’ food and production requirements in the case of the revised German regulation covering the labelling of foods as ‘GMO-free’. Our results indicate significant differences between consumers’ view and standards of production.

Suggested Citation

  • Henseleit, Meike & Kubitzki, Sabine & Herrmann, Roland, 2009. "'GMO-Free' labels - enhancing transparency or deceiving consumers?," 49th Annual Conference, Kiel, Germany, September 30-October 2, 2009 53263, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gaae09:53263
    DOI: 10.22004/ag.econ.53263

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item

    More about this item


    Food Consumption/Nutrition/Food Safety;

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gaae09:53263. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.