IDEAS home Printed from
   My bibliography  Save this paper

How do affective health-related and cognitive determinants influence fish consumption? A consumer survey in five European countries


  • Pieniak, Zuzanna
  • Verbeke, Wim
  • Scholderer, Joachim
  • Brunso, Karen
  • Olsen, Svein Ottar


This paper focuses on exploring whether and to what extent affective health-related and cognitive determinants have an impact on fish consumption behaviour. Cross-sectional data were collected through the SEAFOODplus pan-European consumer survey (n=4,786) with samples representative for age and region in Belgium, the Netherlands, Denmark, Spain and Poland. Consumers’ belief that eating fish is healthy and their interest in healthy eating positively influence fish consumption behaviour. Subjective knowledge is found to be a more important predictor of fish consumption than objective knowledge. Age and education contribute significantly to explaining fish consumption behaviour. However, the age and education effects on fish consumption frequency are indirect and mediated by the affective health-related and cognitive factors, such as health involvement and interest in healthy eating and knowledge related to fish. The proposed model contributes to a better understanding of health-related and cognitive factors influencing fish consumption behaviour.

Suggested Citation

  • Pieniak, Zuzanna & Verbeke, Wim & Scholderer, Joachim & Brunso, Karen & Olsen, Svein Ottar, 2008. "How do affective health-related and cognitive determinants influence fish consumption? A consumer survey in five European countries," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44326, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae08:44326

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. David M. Cutler & Edward L. Glaeser & Jesse M. Shapiro, 2003. "Why Have Americans Become More Obese?," Journal of Economic Perspectives, American Economic Association, vol. 17(3), pages 93-118, Summer.
    2. Jayachandran N. Variyam & John Cawley, 2006. "Nutrition Labels and Obesity," NBER Working Papers 11956, National Bureau of Economic Research, Inc.
    3. Miljkovic, Dragan & Nganje, William & de Chastenet, Helene, 2008. "Economic factors affecting the increase in obesity in the United States: Differential response to price," Food Policy, Elsevier, vol. 33(1), pages 48-60, February.
    4. Maria L. Loureiro & Rodolfo M. Nayga, 2005. "International Dimensions of Obesity and Overweight Related Problems: An Economics Perspective," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(5), pages 1147-1153.
    5. Runge, C. Ford, 2007. "The Economic Consequences of the Obese," Working Papers 7261, University of Minnesota, Center for International Food and Agricultural Policy.
    6. Kuchler, Fred & Golan, Elise H., 2004. "Is There a Role for Government in Reducing the Prevalence of Overweight and Obesity?," Choices, Agricultural and Applied Economics Association, vol. 19(3).
    Full references (including those not matched with items on IDEAS)

    More about this item


    consumer; fish; determinants; model; Food Consumption/Nutrition/Food Safety;

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaae08:44326. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.