IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this paper or follow this series

Barriers to the Export of Greek Wine

  • Papalexiou, Christos
Registered author(s):

    Although Greek wine is a high quality product, it is not well known in the international marketplace and it has not a recognised brand name. The aim of the current research is to examine the barriers to the export of Greek wine. In-depth Personal interviews were undertaken with producers, managers and people involved in the Greek wine industry. Participants provided information about the current situation and their projections about future. This research is based on qualitative methods. According to the results of the research the barriers could be separated into three basic categories, logistic and financial barriers, marketing and promotion barriers and policy barriers. This research offers Greek wine export managers and people involved in wine industry in general a possible mean of evaluating the marketing potentials of Greek wine in the international marketplace. It also helps Greek wine export managers to identify and recognise the problems that their product face in the international market, in order to improve its image, to conduct a brand building strategy and as a result to increase the exports.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://purl.umn.edu/58109
    Download Restriction: no

    Paper provided by European Association of Agricultural Economists in its series 113th Seminar, September 3-6, 2009, Chania, Crete, Greece with number 58109.

    as
    in new window

    Length:
    Date of creation: 2009
    Date of revision:
    Handle: RePEc:ags:eaa113:58109
    Contact details of provider: Web page: http://www.eaae.org
    Email:


    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ags:eaa113:58109. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.