Investigating consumer knowledge and behaviour in the context of functional foods
The future of functional foods will depend on the extent to which they are accepted by consumers. Results are presented from a questionnaire that investigated consumers’ self-reported knowledge, behavioural intentions and purchasing behaviour regarding functional foods. Findings are that two thirds of UK respondents, just less than half of Danish respondents, almost two thirds of Spanish respondents, and 88% of Polish respondents say they buy one or two functional food items per week. Between 30-55% of respondents say they understand functional foods reasonably well (UK 55%; Denmark 30%; Spain 43%; Poland 49%). A number of factors were related to respondents’ stated intention to purchase probiotics. If someone in the household had suffered food poisoning in the previous 12 months or had children living at home, respondents were more likely to consider buying functional foods to help reduce the risk of food poisoning. Respondents who have never had any formal food safety training were more likely to consider buying functional foods. Further, knowledge of the correct food sources for a number of foodborne pathogens also affected the likelihood of respondents considering buying probiotic functional foods. The findings provide up-to-date information about consumers and the developing functional foods market.
|Date of creation:||2009|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.eaae.org|
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ags:eaa113:58024. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.