IDEAS home Printed from
   My bibliography  Save this paper

Consumer Motivations and Cognitive Structures behind Quality Food Purchasing


  • Christos, Fotopoulos V.
  • George, Maglaras Ch.
  • Anastasios, Pagiaslis P.


The present paper presents a two stage research which aims to depict the motivations and cognitive structures of quality food consumers through the use of Means–End Chain (MEC) approach and laddering technique. Quality food entails both organic and local protected/traditional products. The first stage of the research involved a meta-analysis of published journal articles regarding the purported motivations and cognitive structures of consumers when purchasing quality food. The results show that the values and motivations identified by the various researches varied greatly, thus a thematic categorization followed in order to produce a useful conceptual framework for the analysis of quality food cognitive structures. In the second stage we validated the proposed conceptual framework through 50 laddering interviews. A discussion regarding the ability to organize the motivations and cognitive structures of various consumer groups in order to highlight and analyze shifts in consumer behaviour related to quality food, is provided.

Suggested Citation

  • Christos, Fotopoulos V. & George, Maglaras Ch. & Anastasios, Pagiaslis P., 2009. "Consumer Motivations and Cognitive Structures behind Quality Food Purchasing," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58015, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaa113:58015
    DOI: 10.22004/ag.econ.58015

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item

    More about this item




    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaa113:58015. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.