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Changing Attitudes: Does Personal Experience Matter? A Structural Equilibrium Equation Modeling Approach with Panel Data


  • Tutkun, Aysel


Conversion to particularly animal-friendly stabling (PAFS) is one of the programs for which Swiss farmers receive direct payments from the government. This conversion to PAFS is analysed within a structural equation model in order to 1) review the link between intention to convert and observed conversion behavior, 2) prove the influence of personal experience on changing attitudes and norms, after having converted. The behavior model encompasses three theoretical constructs which influence the Behaviour: Attitude toward PAFS and Subjective Norm regarding PAFS, which both affect Intention to perform PAFS. Lastly, Intention influences the Behavior, i.e. observed conversion to PAFS. These variables are available for two time points, so one can differentiate between Conversion1 and Conversion and so on. In addition, Behavior influences Attitude 2 and Subjective Norm of the second time point so one can investigate if there is any effect of personal experience on these variables. All in all the models have good fit, but results cannot be seen as supporting the underlying theory. At least the results indicate the weakness of the Theory of Reasoned Action regarding the intention-behavior-relation, which has already shown in other behavior domains. But also the effect of personal experience on attitudes and subjective norm cannot be confirmed.

Suggested Citation

  • Tutkun, Aysel, 2007. "Changing Attitudes: Does Personal Experience Matter? A Structural Equilibrium Equation Modeling Approach with Panel Data," 81st Annual Conference, April 2-4, 2007, Reading University 7971, Agricultural Economics Society.
  • Handle: RePEc:ags:aes007:7971

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    References listed on IDEAS

    1. David M. Cutler & Edward L. Glaeser & Jesse M. Shapiro, 2003. "Why Have Americans Become More Obese?," Journal of Economic Perspectives, American Economic Association, vol. 17(3), pages 93-118, Summer.
    2. Chou, Shin-Yi & Grossman, Michael & Saffer, Henry, 2004. "An economic analysis of adult obesity: results from the Behavioral Risk Factor Surveillance System," Journal of Health Economics, Elsevier, vol. 23(3), pages 565-587, May.
    3. Darius Lakdawalla & Tomas Philipson, 2002. "The Growth of Obesity and Technological Change: A Theoretical and Empirical Examination," Working Papers 0203, Harris School of Public Policy Studies, University of Chicago.
    4. Maria L. Loureiro & Rodolfo M. Nayga, 2005. "International Dimensions of Obesity and Overweight Related Problems: An Economics Perspective," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(5), pages 1147-1153.
    5. Jonathan Gruber & Michael Frakes, 2005. "Does Falling Smoking Lead to Rising Obesity?," NBER Working Papers 11483, National Bureau of Economic Research, Inc.
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    More about this item


    attitudes; subjective norm; personal experience; observed behavior; conversion to particularly animal friendly stabling; theory of reasoned action; Consumer/Household Economics; Livestock Production/Industries; C8; D1; Q12; Z13;

    JEL classification:

    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs
    • D1 - Microeconomics - - Household Behavior
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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