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Media Coverage of Animal Handling and Welfare: Influence on Meat Demand


  • Tonsor, Glynn T.
  • Olynk, Nicole J.
  • Wolf, Christopher A.


This article provides the first known examination of how animal welfare information provided by media sources impacts U.S. meat demand. Particular attention is focused on alternative techniques in deriving animal welfare media indices. Results suggest media attention to animal welfare has a small, but statistically significant impact on meat demand. Alternative derivations of media indices alter conclusions regarding spillover effects across meats, net impacts on total meat demand, and longevity of impacts. Articles referencing consumer groups impact demand more than those noting U.S. government or livestock industry entities.

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  • Tonsor, Glynn T. & Olynk, Nicole J. & Wolf, Christopher A., 2009. "Media Coverage of Animal Handling and Welfare: Influence on Meat Demand," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49338, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea09:49338
    DOI: 10.22004/ag.econ.49338

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    Cited by:

    1. Ates, Aaron M. & Lusk, Jayson L., 2016. "Impacts of Food Safety Events on Consumer Awareness and U.S. Meat Demand," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235552, Agricultural and Applied Economics Association.

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    Agricultural and Food Policy; Demand and Price Analysis;

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